A leading Turkish home appliances and consumer electronics producers currently published a TV advertisement about their record high exports.
The advertisement shows a merchant ship loaded with this companies goods being attacked by pirates in the Pacific Ocean. After taking the control of the ship the pirates are confronted by the companies appliances which were transformed into robots. The robots disarm the pirates in a non violent way and regain the control of the ship.
I am not a PR guy. So I do not want to comment on the PR/ advertisement aspects of this TV ad. But as a TV viewer I don’t enjoy watching the dangerous and violent pirates into advertisement characters. It do not agree to the aestheticization of piracy in this way. The pirates are not so pure and naive as they are shown. In the long run this ad may have a negative effect on the perceptions of the piracy on the high seas by the Turkish public opinion.
devrimyaylali.com 
Pacific ocean as in the subtitles? I think the advertising agency get confused. In a related note, Turkish companies should leave CGI robots behind (first Celik from arcelik, and now Vestel’s) and build real ones.
what is the purpose of a commercial ? it even did find it’s way to your blog ;) so – when judged from the effectiveness of a commercial – it seems did a good job to me. Cheers :)
You are absolutely right about the effectiveness of the commercial. What I do not like is the portrait of Somali pirates as some bunch of incompetent and hardy dangerous boys. Because they are not and this commercial is maybe for the most of the Turkish people first time they get aware that there is a piracy problem down there. So I am afraid that there will be a wrongly perceived image of Somali pirates in the majority of Turkish public opinion because of this commercial.